Industry: Production Printing
Tech Stack: Azure, Python, Power BI
A global application that provides a data-driven overview of the Canon Colorado printer to assist local sales and marketing teams in showcasing its sustainability performance.
#SustainabilityPerformance #DataApplication #ProductionPrinting #Marketing&Sales
ambition
Canon customers are increasingly requesting insight in sustainability related performance of products, both in terms of total cost of ownership as well as sustainability performance. Canon wants to approach this from a data perspective to provide credible sustainability information.
To accommodate this, Yabba Data Doo built a data driven application that supports direct sales and sales via partners in communicating the Canon Colorado sustainable credentials, by focussing on performance, comparisons, and potential savings during the use-phase of the printer.
Results
Yabba Data Doo developed a unique application named the Colorado Sustainability Calculator. The application supports sales and marketing in their conversations with customers to increase visibility of the performance of the printer on sustainability related data. The calculator increases visibility of sustainability-related savings like CO2 emissions and energy performance as well as potential monetary savings by comparing it to other technologies in the market. The application is customizable and enables the user to input customer-specific data to compare the performance of the Canon Colorado directly to the customer’s current solution and use.
Get tangible insights
About the estimated footprint of the Colorado and sustainability-related savings
Customise and compare
Input personalised data and view the potential monetary savings
Print results
Export and print a handout with all thze key insights
approach
The application was developed in six sprints with continuous feedback from the Canon project team. Yabba Data Doo first executed a performance analysis to distinguish USPs where Canon outperforms its competitors. Together we then co-created several prototypes in iterations along with finetuning the data and calculations, before developing the final and fully integrated Beta version. Lastly, the application was tested and validated by the sales teams through a two-sprint validation process, to ensure value creation, internal adoption and capture final feedback for improvements.
value
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Identified USPs on printer performance related to sustainability.
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A scalable concept and application for interactively presenting sustainability data.
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Improved insight in printers’ operational and sustainable performance for R&D (energy, CO2 emissions, ink and media usage etc.)
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A validated data driven application that supports sales and marketing in increasing sales conversions.